The article describes how investing now in technologies to streamline warehouse distribution functions will better position a company to scoop up both market share and profits as the economy rebounds.
(“Whirlpool Cleans Up its Delivery Act,” WSJ, Sept. 23, 2009). I must warn you—this is one of those articles you must subscribe to in order to enjoy the whole article. Let me spare you a few bucks and just give you the highlights…
The recession is clearly forcing firms to improve their efficiency. But Whirlpool is successfully beating the odds using mobile technology to improve several key areas of its distribution system:
- Replaced 41 outdated sites with 10 huge regional distribution centers that used high-tech warehouse management systems and upgraded vehicles that could handle a variety of products
- Improved coordination between ordering and delivery functions
- Intelligent merchandise sorting (slower moving goods at the center of the building; faster moving goods closer to the loading docks)
- Mobile supply chain software that allows drivers to pick up jobs from a computer screen mounted inside their trucks